Atlanta · Est. 2024
Discipline.
Capital.
Distribution.™
The operating partner behind Atlanta's most ambitious brands. Your brand, our infrastructure.
Portfolio
The Portfolio
Three brands. One standard.
Every Silverback brand earns its place the same way: a product people love, operations that hold at peak volume, and the compliance infrastructure institutional buyers require.
King of Pops
Silverback Owned & Operated Franchisee
The Southeast’s beloved popsicle brand. From street corners to stadiums, hospitals, and campuses, King of Pops delivers handcrafted pops at institutional scale.
18.21 Bitters
A Silverback Partnership
Atlanta-made bitters, syrups, and mixers, crafted for bar programs and retail shelves across the region.
Monday Night Brewing
A Silverback Joint Venture
Atlanta-born brewery and distillery products in market across the Southeast.
The Approach
The operator behind your next big move.
Silverback opens doors and partners with proven Atlanta brands ready for sustainable growth.
The founder keeps the brand. We bring the engine: CFO-grade discipline, capital with diligence behind it, and distribution into the rooms regional brands rarely reach alone. We’re an operating partner that scales the brand without absorbing it.Discipline
CFO-grade operations. Clean books, tight systems, and reporting that holds up to institutional diligence.
Capital
Investment aligned with the operator and the brand’s long game. Fuel for the next tier, structured so everybody wins.
Distribution
The channels that matter across the Southeast: venues, healthcare systems, and campuses. Real relationships, specific shelf space, references on request.
Your brand, our infrastructure.
Who We Serve
Built for buyers who own game day.
Institutional buyers aren’t shopping for pitches. They’re managing risk. Silverback brands arrive with the track record, the compliance, and the references the job requires.
Venues & Stadiums
Peak volume is the whole test. Silverback brands are staffed, stocked, and systemized to hold when the gates open, without adding operational drag to your team. They arrive already carrying the insurance, certifications, and vendor paperwork your approval process requires.
Healthcare & Hospitals
Diligence without the drag. Documentation prepared to your standard before you ask, so bringing in a brand your patients and staff love adds nothing to your team’s administrative load.
Higher Education
The option between national contractors and what campuses actually want. Local brands with real followings, backed by the compliance infrastructure procurement requires.
Leadership
Built by a CFO. Led by a senior operator.
Randall Frazier
Founder & Owner, Silverback Hospitality
Randall Frazier has spent more than 25 years in accounting, operations, and financial management: underwriting and managing major credit portfolios for national lenders, then nearly a decade leading finance for Atlanta organizations as finance director and CFO. Since 2018 he has advised business owners, executive teams, and boards on financial and operational strategy through RGF Management, his consulting practice. Silverback Hospitality turns that discipline toward Atlanta’s most ambitious brands. Randall holds a BA in Finance from Morehouse College and built Silverback in the city that built him.
Press & News
Insights & Short Reads.
Coverage, announcements, and milestones from Silverback Hospitality and its brands.
Contact
Start the Conversation
Whether you run a venue, a hospital system, or a campus, tell us what you’re solving for. We’ll come back with track record, references, and a straight answer.